6 Great ways to increase your website and/or blog traffic!

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You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. It’s time to get to the root of the problem. Over 55 percent of people spend fewer than 15 seconds on a web page. This is very little time to grab visitors’ attention and ensure that they return. If you want to guarantee that your potential leads are going to click and browse around your site more than once, consider these 6 tips.


1. Construct an Attractive, Clean Design for Desktop and Mobile


This means that it needs to look:

     • Clean, Inviting, Easy to use, Mobile Friendly
         + Avoid too many buttons and social icons, and do away with:

     • Flash, Pop-ups, Hover menus, Large images that may take too long to load on a mobile device.
         + Instead of using bold colors, go for a natural palette on your website that will differentiate your various pages from one another.
         + Your typography should be simple and uniform, and it should work with a number of browsers.
         + Don’t let videos auto-play, since that eats up data for mobile users and distracts desktop visitors.


2. Provide New and Interesting Content


Fresh content is what attracts visitors to your website in the first place and keeps them coming back. Aside from product launches or new items being released in your online store, why else would they return to an otherwise stagnant site? Your content needs to appeal to your prospective customers. You need to research and find out what nobody else in your service field is covering and then take it on.


3. Provide a Compelling Offer


Visitors may not be completely on board with your content. However, they might come back if they are offered something in return. Consider running a contest through your blog. You can then post a few separate entries about the rules of the contest and what the winners will receive, as well as announce the winners through your blog. You could also provide discounts exclusively to your blog readers.


4. Improve Speed and Usability


Slow websites kill traffic.Your visitors won’t be patient enough to return to a slow site. To solve this problem, with image optimization, compression, and minifying so that your website loads quickly, wherever visitors are accessing it from.


5. Encourage Email Subscriptions


Your website needs to include a call-to-action to sign up for your email newsletter. Then, when you send out your newsletter, only include snippets of your posts and links to the full posts within the emails. If these segments are compelling, subscribers will click, and you’ll increase your visitor count.


6. Tell Interesting, Longform Stories


Why do people binge-watch Netflix shows or eagerly await the premiere of their favorite television show episodes from week to week? It’s because creators are telling gripping tales that get people to tune in. Treat your blog like these TV show producers treat their shows. This means revealing stories through your blog that span across multiple posts. For instance, you may want to conduct a study and release the results through a few posts over the course of a week. You can also discuss a relatable story with your readers that you split up. If you have exclusive information that no one else does, don’t give it up all in one post.


Need help with your online marketing?

At iPrescott Business Solutions we take a different approach to online marketing. We have found and tested several techniques that work at bringing visitors to your website and connecting with your business. Click here for a free online marketing review or give us a call today at 928-642-4048 to schedule an appointment.




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