Four great reasons online marketing is important for small businesses!

Online marketing tips...

Blogs, social media, boutique websites, online ads, emails and more. Every website has them, but why does digital marketing matter so much? Here are four reasons its vital to digitally market your small business.

When it comes to making decisions for small business services, many customers now use online research to assist their choices. Over 75% of consumers go online to research businesses and products. If your business is not visible in search engine results when potential clients are looking for your kind of service, they won’t see you, however they will see your competitors. Creating content relating to your business helps Search engine optimization (SEO), but you need more. You need to have a flexible strategy adaptable to the ever-changing digital market.

Its not enough to simply have a website and a blog anymore. While computers remain popular devices, many consumers are turning to smartphones. In 2015 over half of consumers performed local searches on their mobile devices, yet most small business owners don’t have websites that perform well on mobile phones. There is nothing as frustrating as finding the service you want, but not being able to access it on the go. Its unlikely someone who has a negative experience on your site, will take the time to revisit it on a PC, so it is essential to have a mobile friendly website.

Digital marketing is very cost effective and can be extremely efficient. Expensive newspaper ads and TV campaigns are typically beyond the reach of many small businesses. For a fraction of the price, digital marketing can enable you to reach customers who are already looking for your kind of service. Over 40% of the world’s population are using the internet, with access expanding every day, which means there are a great deal of potential customers within your reach.

Digital marketing is used by over 60% of small businesses, meaning that if you don’t have a digital marketing strategy, you are in the minority. As long as you are not visible to potential customers, they are finding out about your competition, giving them sales instead of you.

People have more access to the online world than ever before. Online search is already a big part of the customer experience. It looks unlikely that this is going to change; in fact, it’s almost certain the importance of the online market is going to continue to increase exponentially. Any business that doesn’t tap into that market is going to end up losing out on mass amount of potential sales. Contact iPrescott Business Solutions today to see where your page ranks online, and how you can improve your online marketing and gain more business because of it!

 

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