Mastering the Basics of Effective Social Media Advertising

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Top of the funnel content such as blog posts or free tools are more light touch and cheaper than other forms of online marketing. Below are several great places to connect with prospects socially. These tips, brought to you by  iPrescott Business Solutions, will help you save money and maximize your business's social media marketing in Prescott!

Where Should I Advertise? There are many social networks you can advertise on, but here are four of the most common:

With over 1.4 billion users and over 900 million visits a day  Facebook has the largest audience available, which makes it a fit for businesses large and small. The real advantage of Facebook is all of the groups you can share information to in order to get your name out to local prospects.

Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Instagram is often seen as better fit for lifestyle and creative industries like fashion, food and fitness. Don’t let that assumption deter you from trying Instagram, B2B brands have seen success, too.

Twitter has many users! you are able to reach a wide range of potential clients. With just a few clicks you can share ideas and even special offers to your followers.

LinkedIn is an obvious choice for B2B companies due to its professional user base. If you segment your audience based on their professional information, like role, company, industry, etc., you can be very confident in relying on LinkedIn data to be up-to-date and relevant. If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you.


Don't have the time to market your business on social media?

The great thing about all of these sites is that they are FREE you can market to many users for no money, however this takes considerable time to manage properly. We can help! If you would be interested in more information please feel free to contact iPrescott Business Solutions today by calling 928-642-4048 or visit our website at




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