Top Ways to Use Facebook in Business Marketing

What ever happened to MySpace?

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business' content to reach consumers, having a presence on Facebook is a given.

To make the most of your Facebook Page, you must:

  • Attract and engage visitors
  • Drive them to your website
  • Convert them into leads

We know that learning all the ins and outs of various social networks can be a tricky and time-consuming situation especially considering how frequently they add, remove, and modify features. In order to help you, iPrescott Business Solutions has compiled this list of the top ways to utilize Facebook in a business setting.

Create a business Page, not a personal profile. Setting up a page is simple. Just follow the step-by-step setup instructions Facebook provides.
Claim your Page's vanity URL. Once you've created your business Page, it'll get a randomly assigned number and URL, like Facebook.com/pages/yourbusiness/123456789. To make your page more shareable and easier to find, you'll want to create a recognizable vanity URL.

Add a great cover photo.
Facebook's page design lets you feature a 851 x 315 pixel cover photo at the top of your business Page. You'll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience.

Add a recognizable profile picture.
Pick a profile picture that will be easy for visitors to recognize.

Optimize your "About" section -- especially the preview.
Your "About" section is one of the first places people will look when they arrive on your page. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on the "About" tab at the top of your page.

Earn the "very responsive to messages" badge.
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a "very responsive to messages" badge. Having that badge lets users know your business is listening and cares about their needs.

Add milestones.
The "Milestones" feature lets you highlight some of your business' biggest accomplishments, like award wins, product releases, or major events.

Create custom page tabs.
By default, your page tabs are set as Timeline, About, Photos, Likes and More. But Facebook lets you create custom tabs which are basically like landing pages within your Facebook page. You can create custom tabs by signing in, visiting your page, clicking the "More" tab and choosing "Manage Tabs" from the drop down menu.

Prioritize quality over quantity.
Here are two questions we hear a lot: How often should I post to Facebook? Will posting more frequently will help me reach more people? In short, the answer is no. At the end of the day, how visible your posts are in people's News Feeds all comes down to the quality of your posts.

Post at the best times for your audience.
Another common question: When’s the best time to post to Facebook? Unfortunately, there's no perfect answer -- different businesses may find different days and times work best for them.

Post your best blog content.
For businesses, social media continues to be driven by content. It's a marketer's job to post content to social that's interesting, entertaining, helpful, and/or relevant to our audience. Start populating your page's timeline with content by handpicking your best, most helpful blog posts.

Make sure your blog posts' meta descriptions are complete.
Have you noticed that when you post a link to Facebook, it pulls in a brief description as well as an image?

Remove links from your post copy.
Keep your copy succinct by removing the horrendously long URL you're sharing from the text in your post.

Your post real estate is precious.
You want to ensure any characters employed are purely for the sake of sparking a reader's attention.

Post your most compelling visual content.
Facebook's new timeline page design places more of an emphasis on visual content like images and videos.

Make sure your images are properly formatted.
Don't just post images for the sake of posting images. To give your users the best experience possible, you need to optimize your images for Facebook so that they're the right sizes and dimensions.

Post videos, especially live videos.
The folks at Facebook know that people like watching videos on Facebook. The number of people watching video content is rapidly increasing: Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from four billion video views per day to eight billion.

Use Facebook Insights.
Facebook Insights is Facebook's internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn't engaging to your fans.

Schedule posts in advance.
Scrambling for Facebook content is not a new phenomenon. We have meetings. We run late. Things come up.

Add Facebook social media buttons to your blog and website.
Adding Facebook social media buttons will help encourage visitors who are on your website to also connect and interact with you on Facebook, as well as spread your content and expand its reach.

Following these tips will ensure that you attract likes and views on your Facebook page. Completing your businesses profile is the first step, consistently posting will be the challenge.

Don't have the time?
At iPrescott Business Solutions we can help! Give us a call at 928-642-4048 or visit our website at http://www.iprescott.com for more information.

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