What you should know about online marketing

Why Is Web Design The Most Important Part Of Your Marketing?

Many business owners overlook importance of web design in their marketing performance, but truth is it can make or break your business, especially if you’re marketing online. A company’s marketing is what gets grabs people’s attention and gets them to take action, your website design will often decide whether or not they will contact you or search elsewhere. Here are some strong arguments to prove the importance of website design in a marketing campaign from iPrescott Business Solutions.

What the studies say
Studies show that 75 percent of people judge the credibility of a business based on the design of its website. This credibility has a direct relation to how likely people are to contact your company.

Professional website design
You are losing customers if your site has poor design. You need to ensure that your website conveys that you are a legitimate and trustworthy business, which is often determined by the quality of the website design.

Website conversions
Changing simply the design elements of a web page for a marketing campaign can produce big lifts in conversion. In competitive advertising channels, small lifts in conversion can give you the edge over your competition.

Traditional marketing drives traffic
Even if you’re advertising in offline channels, people will try to go online to check out your website. It’s like your website is serving as a digital business card. You need to make sure your web design reflects your marketing efforts offline as well.

Build your brand
You need to ensure that your brand’s message is clearly stated on your website. Being that the visual presentation is a large part of your brand’s core message, you want your web design to communicate what your brand is about. You basically want your design to make a good first impression while also leaving a lasting impression.

Web design is also more than the visual presentation of a website
Usability, user interface and site architecture, are all things that are underneath the surface that you may not notice. Improving these aspects of your design results in a lower rates of people leaving your website and a higher time spent on site. More time spent on the website leads to increased referrals and improved conversions!

Let iPrescott Business Solutions help.

To maximize the results of your marketing campaign, you need to work on improving these areas of design. Fixing these issues with your website will increase profits. Making more profits means you can do more advertising to get more visitors.


You should now understand how important web design is in a marketing campaign. It impacts the your business both directly and indirectly. That’s why it’s a smart decision to invest in quality web design if your website currently isn’t up to par. Contact iPrescott Business Solutions to get started today! Call 928-642-4048 or visit us online at http://www.iprescott.com



Posted to: Important Marketing Tips


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