Why you should care about your businesses online reputation?
How does your business rank online?
As a small business, you are responsible for marketing your business – and that means identifying, and utilizing, your most viable marketing avenues. Whatever size your business is, there is no denying that it should have an Internet presence, as the Internet is the the most powerful marketing location there is. A large part of establishing a strong online presence is managing your online reputation. iPrescott Business Solutions would like to help you understand what online reputation is and how to manage it correctly.
Where your reputation is formed.
There are plenty of review sites that exist solely for allowing your customers the opportunity to post their experiences with your business, and these sites are where your online reputation can be made or destroyed. Online review sites include Google, Yelp, and Bing among others; even Facebook provides a specific space on your page for customer reviews. These are really important because if someone types your company name in to a Google search, the reviews will be under your website listing as plain as day.
Why you must manage your online reputation.
If you don’t do it, someone else will. Even if your business is a small mom and pop shop with only a very basic website, you have to keep this statistic in mind: over 90 percent of all consumers research the internet when looking for businesses to use. That means that if you are not managing your own business reputation, then it will be managed by the actions of others. Consider the implications of even one negative review about your business.
How to assess the current state of your online reputation.
Simply search the web for your business name and see what results you get. You may also want to search your name, the names of your high-profile employees, your brand, and your product/service. Where do you rank?
How to manage your online reputation.
Once it’s known what is being said about you, you can form a plan for managing your reputation, based on what you know. However, if you can’t find much at all, then you need to work on building your brand also, respond to positive and negative items accordingly.
Online reputation management is a complex process, but it is also important to your business’s success, especially in 2016 and beyond. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like iPrescott Business Solutions. Your reputation online is so important because that’s where people will look to find out about the product or service you offer before they contact you. We can help analyze your online reputation and build a marketing strategy to increase the number of great testimonials about your business!
Contact iPrescott Business Solutions today at 928-642-4048 or visit us at http://www.iprescott.com
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Posted to: Important Marketing Tips